Project Title: "Georgia May Holidays Campaign"
Client: Travel Agency specializing in cultural and adventure tours
Brief: The project involved designing a series of three targeted advertising banners for a travel company promoting tours to Georgia during the extended May holidays. The campaign was specifically aimed at young Russian adults aged 25-35 who have a passport but do not need a visa to travel to Georgia.
Description: The series of banners was crafted to capture the interest of a young, adventurous audience looking for unique holiday experiences close to home. Each banner combines stunning visuals with enticing offers:
The Scenic Adventure Banner features the serene landscapes of Georgia’s churches and mountains, promoting week-long tours that include hikes and city excursions.
The Wine Tour Banner showcases the romantic hues of a Georgian sunset, reflecting the country's rich wine culture. This banner invites the audience to explore traditional vineyards and participate in wine tasting sessions.
The Cultural Journey Banner merges historical architecture with urban scenes, highlighted through a creative use of silhouette and typography. This design suggests a blend of exploration and culinary delight, focusing on local cuisine like Khachapuri.
Objective: To attract young professionals looking for accessible, enriching travel experiences during the May holidays, emphasizing Georgia’s scenic beauty, rich history, and culinary heritage without the need for extensive travel preparations or visas.
Outcome: The campaign successfully leveraged vibrant imagery and concise messaging to generate interest and bookings for the holiday period. Feedback from the client indicated a significant increase in inquiries and package bookings compared to the previous year.
Visuals: Each banner uses a distinct color palette and typographic style to convey different aspects of the Georgian experience, from tranquil nature to vibrant city life, aligning with the preferences and aspirations of the target demographic.
